iDNES.cz outlines advertising and subscription options

This article serves as a notice to users of the iDNES.cz website regarding advertising display preferences. It outlines two primary options for accessing content: either by consenting to targeted advertising or by subscribing to the "iDNES Premium" service for an ad-free experience.

The site explains that by agreeing to targeted advertising, users allow MAFRA, a.s., and its 125 advertising partners to process their data. This processing includes profiling user habits and interests based on online activity to display relevant advertisements. Users can revoke this consent at any time, though doing so will prompt them to switch to the premium service.

Alternatively, users can opt for the "iDNES Premium" subscription, which costs 199 CZK per month. This subscription grants unlimited access to content across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines, all without advertisements.

The notice also details the technical aspects of data processing, including the use of cookies and other online identifiers. It specifies various purposes for data utilization, such as selecting personalized content and advertisements, measuring ad performance, and understanding audience statistics. Users are informed about their right to object to data processing based on legitimate interest and to adjust their privacy settings.