Access to iDNES content requires subscription or ad consent
Translated from Czech, summarized and contextualized by DistantNews.
At a glance
- This article is behind a paywall and provides options for subscription or viewing with targeted advertising.
- It details the terms for accessing content with or without ads, including data usage for personalization.
- The user must consent to cookies and data processing for targeted ads or opt for a premium subscription.
Access to this article from iDNES requires a choice between a premium subscription or viewing content with targeted advertisements. The platform offers an ad-free experience for 199 CZK per month, which includes unlimited reading across its network of sites and access to digital newspapers and magazines.
Alternatively, users can opt for free access by consenting to targeted advertising. This involves agreeing to the use of cookies and other online identifiers for ad personalization. The platform states that ads will be tailored based on user browsing habits and interests, processed by MAFRA, a.s., and 125 advertising partners.
Users can revoke their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free premium service. Consent for other purposes, such as personalized content, can be managed separately without requiring a premium subscription. The platform also notes that some data is processed based on legitimate interest, and users can object to this processing and adjust privacy settings.
The article outlines specific data processing activities, including ad selection, personalized content creation, ad performance measurement, audience understanding through statistics, service development, and website operation. It clarifies that while some data processing is necessary for site functionality, users can opt out of specific personalization features.
Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.