iDNES.cz outlines cookie consent and subscription options for readers

Accessing content on iDNES.cz now requires users to make a choice regarding their privacy settings and advertising preferences. The publication offers two primary pathways for readers: a premium subscription or a free, ad-supported model.

The "iDNES Premium" subscription provides an ad-free experience for 199 Czech Koruna per month. This plan grants unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines. This option is designed for users who prefer uninterrupted browsing.

Alternatively, users can opt for a free service that includes targeted advertising. By agreeing to the use of cookies and other online identifiers for personalized advertising, users will see ads tailored to their interests. This personalization is carried out by MAFRA, a.s., and its 125 advertising partners. Users can revoke their consent for targeted advertising at any time, though doing so will prompt them to switch to the premium ad-free service.

The platform also allows users to manage their consent for other purposes, such as personalized content recommendations, without needing to subscribe to the premium service. Certain data is processed based on legitimate interest, and users can object to this processing and adjust their privacy settings accordingly. These settings apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

The article details the specific ways data is processed, including selecting ads and content, measuring performance, understanding audiences through statistics, and developing services. For those choosing the free option with targeted ads, consent is granted for all listed purposes. However, due to technical reasons with advertising providers, users must explicitly opt out of specific data processing activities if they do not wish for them to occur, even if they have agreed to targeted advertising.