iDNES.cz presents advertising consent or premium subscription options

Access to the full content of iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is presented with two primary options for readers: a free service supported by targeted advertising, or an ad-free premium subscription.

To continue reading without interruption, users must decide how they wish to receive content. The free option involves agreeing to the use of cookies and other online identifiers for targeted advertising purposes. This allows both MAFRA, a.s., and its 125 advertising partners to display ads tailored to user interests based on their online activity.

Alternatively, users can opt for the iDNES Premium subscription, which costs 199 Czech koruna per month. This tier offers unlimited access to all content across the affiliated websites without any advertisements. It also includes access to digital versions of newspapers and magazines.

The platform emphasizes that users can withdraw their consent for targeted advertising at any time. However, revoking consent will prompt a transition to the ad-free iDNES Premium service. The article also details the various ways data is processed, including profile creation for personalized content and advertising, ad performance measurement, and audience understanding through statistics, all of which are subject to user consent or legitimate interest.