iDNES.cz Presents Users with Ad Choices: Premium Subscription or Targeted Ads

The Czech news portal iDNES.cz is presenting users with distinct choices regarding advertising and content access. Readers can opt for a premium subscription to iDNES Premium, which offers an ad-free experience across several of the company's websites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines. Alternatively, users can choose a free option that includes targeted advertising. This targeted advertising is based on profiling user habits and interests derived from their online activities. The portal clearly states that both MAFRA, a.s., and its 125 advertising partners will process this data. Users are informed that they can revoke their consent for targeted advertising at any time, but doing so will prompt them to switch to the ad-free premium service. Consent for other purposes, such as content personalization, can be managed independently without requiring a move to the paid service. The website details the various ways data is processed, including for ad selection, personalized content, audience measurement, and service development. It also notes that while some data processing is based on legitimate interest, users can object to this and adjust privacy settings. The portal emphasizes that if users opt for the free, ad-supported service, consent for targeted advertising will be granted for all specified purposes. However, due to technical reasons with advertising providers, users must explicitly opt out of certain data processing activities, such as personalized content selection and performance measurement, if they do not wish for them to occur.