iDNES.cz Privacy Policy Explains Advertising and Personalization Options

This content is not a news article but a privacy and advertising policy notice from the Czech news website iDNES.cz. It details the options available to users regarding how their data is used for advertising and content personalization.

Users are presented with two primary choices: a free service that includes targeted advertising or a paid subscription, iDNES Premium, which offers an ad-free experience across iDNES.cz and its sister sites, along with access to digital newspapers and magazines.

The notice explains that targeted advertising relies on profiling user habits and online activity to display relevant ads. This process involves both MAFRA, a.s. (the publisher) and a network of 125 advertising partners. Users are informed that they can revoke their consent for targeted advertising at any time, which would then prompt a transition to the premium, ad-free service.

It also clarifies that consent for other purposes, such as personalizing content, can be managed separately. The notice further elaborates on the various data processing activities undertaken, including measuring ad and content performance, understanding audiences through statistics, and developing services. Users are informed about their right to object to data processing based on legitimate interest and to adjust their privacy settings.