iDNES.cz requires ad consent or premium subscription for content access

Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is contingent upon user consent regarding advertising preferences.

Users can choose between two primary options: a paid subscription to iDNES Premium, which provides unlimited, ad-free access to all affiliated sites and digital publications, or free access that includes targeted advertising.

The free access model personalizes advertisements based on user browsing habits and data collected from online activities. This personalization is conducted by MAFRA, a.s., and 125 advertising partners, whose details are available upon request. Users can withdraw consent for targeted ads at any time, though doing so will prompt a transition to the premium, ad-free service.

Users also have control over consent for other data processing purposes, such as content personalization, which can be modified without requiring a switch to the premium subscription. Some data processing is based on legitimate interest, and users can object to this or adjust privacy settings in a "Detailed Settings" section. These settings apply across the aforementioned websites.

The article details the specific ways data is processed, including ad selection, personalized content, ad performance measurement, audience understanding through statistics, and service development. It notes that for free access with targeted ads, consent is required for all listed purposes. However, due to technical limitations with advertising providers, users must explicitly opt out of certain data uses, such as personalized content selection and performance measurement, if they do not wish for their data to be processed for these specific reasons by MAFRA, a.s.