iDNES.cz Requires Ad Consent or Premium Subscription

This article is behind a paywall and requires users to make choices about how their data is used for advertising. Users are presented with options to proceed with targeted advertising or opt for an ad-free experience by subscribing to iDNES Premium.

The free option involves agreeing to the use of cookies and other identifiers for targeted advertising. This allows MAFRA, a.s., and its 125 advertising partners to display ads based on user browsing habits and interests. Users can revoke this consent at any time, but doing so will prompt them to switch to the paid service.

Personalized content and advertising are based on profiling user behavior. The platform uses this data to tailor content and ads, measure ad performance, and understand audience engagement through statistics. Users have control over these settings and can manage their preferences, including objecting to data processing based on legitimate interests.

The article details the various ways data is processed, including selecting personalized content and ads, measuring content performance, and the technical operation of the websites. It emphasizes that users can manage their consent and privacy settings, with specific options available for managing data processing by the publisher and partners.