iDNES Premium: Ad-free access or personalized ads

This article is an advertisement for iDNES Premium, a subscription service offering an ad-free experience on several Czech news websites, including iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. Subscribers gain unlimited access to content across these platforms, along with digital versions of newspapers and magazines.

Alternatively, users can choose to access the content for free by agreeing to targeted advertising. This involves allowing the use of cookies and other online identifiers for personalized ad delivery. The service explains that data is collected based on user browsing habits and interests to display relevant advertisements. MAFRA, a.s., and its 125 advertising partners will use this data.

The platform emphasizes user control over their data. Subscribers can revoke their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free iDNES Premium service. Users can also manage or revoke consent for other data processing purposes without needing to subscribe.

The article details how data is processed for various purposes, including selecting ads and personalized content, measuring performance, audience understanding through statistics, and service development. It notes that for technical reasons related to advertising providers, certain data processing activities, such as creating profiles for personalized content and measuring content performance, require explicit consent and cannot be opted out of without subscribing to the premium service.