iDNES.cz requires user consent for targeted advertising or premium subscription

Access to premium content on iDNES.cz and its associated sites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz, is now contingent on user consent for advertising data processing.

Readers are presented with two primary options: a monthly subscription to iDNES Premium for an ad-free experience across all affiliated platforms, which also includes digital access to newspapers and magazines. Alternatively, users can opt for continued access with targeted advertising, which is provided free of charge.

The platform explains that targeted advertising is tailored to individual user interests and browsing behaviors. This personalization is achieved through the collection and analysis of data on user activities online. iDNES.cz, along with its 125 advertising partners, utilizes this data to display ads deemed most relevant to each user. Users have the ability to withdraw their consent for targeted advertising at any time, though doing so will prompt them to transition to the ad-free iDNES Premium service.

Further customization of privacy settings is available, allowing users to manage data processing based on legitimate interests. This includes options to object to data processing and adjust preferences, with these settings applying specifically to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The article outlines various data processing purposes, such as selecting ads and personalized content, measuring performance, audience understanding through statistics, service development, and technical site operations.