iDNES.cz requires user consent for targeted advertising to access content

Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is contingent on user consent for advertising. The platform presents two primary options: a premium subscription for 199 CZK per month, offering ad-free access to all sites and digital magazines, or a free option that includes personalized advertising.

Users opting for the free service agree to the use of cookies and other tracking identifiers for targeted advertising. This personalization is based on user browsing habits and online activities, with ads tailored to individual interests. MAFRA, a.s., and its 125 advertising partners will process this data.

Users can revoke their consent for targeted advertising at any time, which will prompt a transition to the ad-free premium service. Consent for other data processing purposes, such as personalized content delivery, can be modified or withdrawn independently of the premium subscription. The platform also processes data based on legitimate interest, allowing users to object to such processing and adjust privacy settings in a "Detailed Settings" section. The specified settings apply to the aforementioned websites.