iDNES.cz: User consent options for advertising and personalized content

This article is not a news report but a notice regarding user consent for data processing and advertising on the iDNES.cz website and its associated platforms. It presents users with two primary options for accessing content.

The first option is a premium subscription, costing 199 CZK per month, which offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines.

The second option is a free service that relies on displaying advertisements. Users who opt for this will see both targeted and non-targeted ads. Targeted advertising is based on analyzing browsing habits and online activities to display relevant ads. This process involves MAFRA, a.s., and 125 advertising partners.

The text details the various ways user data is processed, including selecting ads, personalizing content, measuring ad and content performance, and understanding audience statistics. Users are informed that they can revoke their consent for targeted advertising at any time, which would then prompt them to switch to the ad-free premium service. Specific data processing for purposes beyond targeted advertising can also be adjusted.