iDNES.cz: User consent options for advertising and personalized content

This article functions as a notice to users of iDNES.cz and its affiliated websites, detailing their options for content consumption and data usage. It presents two main pathways for users: a paid subscription or a free, ad-supported model.

The premium subscription, priced at 199 CZK per month, grants users unrestricted access to content across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, free from advertisements. This tier also includes digital access to various newspapers and magazines.

For users who opt not to subscribe, the alternative is to consent to targeted advertising. This involves the use of cookies and other online identifiers to tailor advertisements to individual user interests, based on their browsing history and online activities. This data processing is conducted by MAFRA, a.s., in collaboration with 125 advertising partners.

The notice elaborates on the specific data processing activities, which include selecting ads, personalizing content, measuring the performance of ads and content, and compiling audience statistics. Users are informed that they can withdraw their consent for targeted advertising at any time. Should they do so, they will be prompted to transition to the ad-free premium service. Users can also adjust settings for other data processing purposes not directly related to targeted ads without necessarily subscribing.