iDNES offers readers ad-free or targeted ad subscription options
Translated from Czech, summarized and contextualized by DistantNews.
At a glance
- Czech media outlet iDNES is presenting a paywall model with options for ad-free or ad-supported content.
- Users can choose between a premium subscription for an ad-free experience or consent to targeted advertising.
- The site explains its data usage policies for personalized ads and content.
Czech news portal iDNES is offering its readers a choice between a premium subscription and a free, ad-supported model. The premium option, priced at 199 CZK per month, provides access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without advertisements, along with digital newspapers and magazines.
Alternatively, users can opt for a free service by consenting to targeted advertising. This involves agreeing to the use of cookies and other online identifiers for personalized ads. iDNES.cz states that it and its 125 advertising partners will use this data to tailor advertisements and content to user interests.
The portal outlines the specific purposes for data usage, including ad selection, personalized content delivery, performance measurement, audience understanding, and service development. Users can manage their consent settings, including opting out of targeted advertising or objecting to data processing based on legitimate interest.
Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.