iDNES offers readers choice between targeted ads or premium subscription

Czech media outlet iDNES is offering its readers a choice between accessing content with targeted advertisements or subscribing to an ad-free premium service.

The free access option requires users to consent to the use of cookies and other online identifiers for the purpose of displaying personalized ads. This involves profiling user habits and interests to deliver advertisements deemed relevant to them. iDNES and its 125 advertising partners will utilize this data for targeted advertising.

Users have the ability to withdraw their consent for targeted advertising at any time. If they choose to do so, they will be prompted to upgrade to the iDNES Premium ad-free subscription. Consent for other purposes, such as personalized content display, can be changed or revoked without requiring a switch to the premium service.

The platform also processes certain data based on legitimate interest. Users can object to this processing and adjust their privacy settings in a dedicated section. The chosen settings will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The article details various data processing activities, including ad performance measurement, audience understanding through statistics, and service development, emphasizing that targeted advertising relies on user profiling.