iDNES outlines subscription and advertising options for readers

Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is presented with distinct options for users regarding advertising and subscription.

For those opting for continued access without advertisements, a monthly subscription to "iDNES Premium" is available for 199 CZK. This premium service grants unlimited reading access across the mentioned platforms, along with digital access to newspapers and magazines.

Alternatively, users can choose a free option that includes targeted advertising. This allows continued access to content as usual, with advertisements tailored to user interests. This personalization is based on data collected about user online activities, processed by MAFRA, a.s., and its 125 advertising partners.

Users have the ability to revoke their consent for targeted advertising at any time. However, revoking consent may prompt a transition to the ad-free iDNES Premium service. Consent for other data processing purposes, not related to targeted ads, can be modified or withdrawn independently of the premium subscription.

The platform also processes certain data based on legitimate interest. Users can object to this processing and adjust their privacy settings in the detailed settings section. These settings apply to all the aforementioned websites. The article details various data processing activities, including ad selection, personalized content creation, audience measurement, and service development, undertaken by MAFRA and its partners.