iDNES Premium: Ad-Free Access or Targeted Ads

This article is protected by a paywall and requires a subscription to iDNES Premium for full access without advertisements. The content discusses options for viewing the website, including a free option with targeted advertising based on user browsing habits and a premium subscription that removes ads entirely.

Users are presented with a choice: either consent to targeted advertising by accepting cookies and other online identifiers, or opt for the iDNES Premium subscription. The targeted ads are personalized based on user behavior and interests, with MAFRA, a.s., and its 125 advertising partners utilizing this data. Users can revoke their consent for targeted advertising at any time, but doing so will prompt them to switch to the ad-free premium service.

Consent for other purposes, such as personalized content delivery, can be managed separately without requiring a switch to the premium subscription. The platform also processes data based on legitimate interest, and users can object to this processing and adjust their privacy settings in a detailed settings section. These settings apply to the websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

The article outlines how user data is processed for various advertising and content personalization goals, including ad selection, personalized content creation, ad performance measurement, audience understanding through statistics, and service development. It also notes that for technical reasons related to advertising providers, users who opt for the free, ad-supported service must explicitly disagree with certain data processing activities, even if they are primarily for the company's own use.