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If a farmer speaks up, they can sell within three weeks. Rohlík lacks suppliers

If a farmer speaks up, they can sell within three weeks. Rohlík lacks suppliers

From iDNES · () Czech

Translated from Czech, summarized and contextualized by DistantNews.

At a glance

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  • The article discusses advertising consent settings on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
  • Users can choose between personalized ads with consent or an ad-free experience via a subscription.
  • The platform explains how user data is used for targeted advertising and content personalization.

The iDNES media group is presenting users with choices regarding advertising and content personalization on its websites, including iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. Users must decide whether to consent to targeted advertising, which is tailored to their interests based on their online activity and browsing habits. This consent allows for personalized ads and content, with data processed by MAFRA, a.s., and 125 advertising partners.

Alternatively, users can opt for an ad-free experience by subscribing to iDNES Premium for 199 CZK per month. This subscription grants unlimited access to all content across the group's platforms, along with digital access to newspapers and magazines, all without advertisements. The platform emphasizes that consent for targeted advertising can be withdrawn at any time, though doing so may prompt a transition to the premium, ad-free service.

The article details the various ways user data is processed, including for selecting personalized content and advertisements, measuring ad and content performance, and understanding audience engagement through statistics. It also mentions the use of "legitimate interest" for certain data processing activities, allowing users to object or adjust settings in a "Detailed settings" section. The platform assures users that specific data processing for ad targeting is handled by MAFRA, a.s., and its partners, with options to manage consent for these purposes.

DistantNews Editorial

Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.