iDNES Premium: Ad-free reading requires subscription

Access to the full content of this article, like many others on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, is contingent upon user consent regarding advertising preferences. Readers are presented with options to either subscribe to iDNES Premium for an ad-free experience or to consent to personalized advertising.

Subscribing to iDNES Premium for 199 Czech Koruna per month grants unlimited access to all articles across the network, along with digital versions of newspapers and magazines, all without advertisements. This option provides a seamless reading experience for those who prefer to avoid targeted or general advertisements.

Alternatively, users can opt to view content for free by agreeing to the use of cookies and other tracking technologies for the purpose of displaying targeted advertisements. This personalization is based on analyzing user browsing habits and online activities. MAFRA, a.s., the publisher, along with 125 advertising partners, will utilize this data to tailor ads to individual interests.

Users have the ability to withdraw their consent for targeted advertising at any time. However, revoking this consent will prompt them to transition to the ad-free iDNES Premium subscription. Consent for other data processing purposes, unrelated to targeted advertising, can be modified or withdrawn independently of the premium subscription choice.

The platform also processes certain data based on legitimate interest. Users can object to this processing and adjust their privacy settings within the detailed settings section. The chosen settings will apply across all associated websites. The publisher and its partners outline specific data processing activities, including ad selection, personalized content creation, performance measurement, audience understanding through statistics, and service development.