iDNES Premium offers ad-free access with subscription options

Access to content on iDNES.cz and its affiliated sites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz, is structured around a tiered subscription model. Readers can opt for the "iDNES Premium" service, which offers an ad-free experience for 199 Czech koruna per month. This premium subscription grants unlimited access to all articles, videos, contests, and discussions across the network of websites, along with digital versions of newspapers and magazines.

Alternatively, users can choose a free access option that includes targeted advertising. This model allows continued access to content and features, but with advertisements tailored to user interests. The personalization of ads is based on user browsing habits and data collected through cookies and other online identifiers. MAFRA, a.s., the publisher, and its 125 advertising partners utilize this data for targeted advertising and content delivery.

The terms of service specify that users can withdraw their consent for targeted advertising at any time. Should they choose to do so, they will be prompted to upgrade to the ad-free iDNES Premium service. Consent for other data processing purposes, such as personalized content display, can be managed separately without requiring a switch to the premium subscription.

The publisher also notes that certain data is processed based on "legitimate interest." Users have the option to object to this processing and adjust their privacy settings through a "Detailed settings" section. The settings applied here are specific to the iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz websites. The publisher and its partners outline various data processing activities, including ad performance measurement, audience understanding through statistics, and the development of services.