iDNES Presents Ad Choice: Personalized Ads or Premium Subscription

iDNES, a Czech news portal, is presenting users with a choice regarding their online experience: accept personalized advertising or subscribe to its premium service. The free option involves agreeing to the use of cookies and other online identifiers for targeted advertising, which will be tailored to user interests by iDNES and its 125 advertising partners. Alternatively, users can opt for an ad-free experience by subscribing to iDNES Premium for 199 Czech koruna per month, which also grants access to content from Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital versions of newspapers and magazines.

The platform outlines that personalized ads are based on profiling user habits and data gathered from their online activities. This profiling is conducted by MAFRA, a.s., and its partners. Users have the ability to withdraw their consent for personalized advertising at any time, though doing so will prompt them to switch to the premium, ad-free service. Consent for other purposes, such as content personalization, can be managed separately without requiring a premium subscription.

For users who choose the free, ad-supported option, iDNES clarifies that while they consent to targeted advertising, they must explicitly opt out of certain data processing activities for technical reasons related to advertising providers. These activities include personalization of content, performance measurement, and site operation. The portal emphasizes that users can manage these settings in the "Detailed settings" section, which applies to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.