User Consent for Targeted Advertising on iDNES.cz

This article serves as a notice regarding user consent for advertising on the iDNES.cz website and its associated platforms, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

Users are presented with choices regarding how they wish to view content. They can opt for a subscription-based service, iDNES Premium, which offers an ad-free experience along with access to digital magazines and newspapers. Alternatively, users can consent to targeted advertising, which tailors ads to their interests based on their online activity.

The notice explains that targeted advertising involves profiling user habits and interests using data gathered from their online actions. This process is conducted by MAFRA, a.s., and its 125 advertising partners. Users have the ability to withdraw their consent for targeted advertising at any time, though doing so may prompt them to switch to the premium, ad-free service.

Furthermore, the article details the various ways data is processed, including selecting personalized content and ads, measuring ad performance, understanding audience demographics through statistics, and developing services. Users are informed that they can manage their privacy settings and object to data processing based on legitimate interests.

For users who choose not to subscribe and opt for the free, ad-supported model, consent to targeted advertising implies agreement with the outlined data usage practices. The notice also specifies technical requirements and potential limitations related to data processing by third-party providers.