IFA 2026 Seoul Briefing: Korean firms urged to showcase 'main part' of innovation

Ahead of the IFA 2026 consumer electronics and home appliances trade show in Berlin this September, organizers hosted a media briefing in Seoul. The event aimed to engage with Korean media and highlight the significance of IFA as a global innovation platform.

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expect the 'main part' of innovation, not just a 'preview.'

Leif Lindner, CEO of IFA Management GmbH, and Yoon Ji-hwan, the official Korean representative for IFA and CEO of Messe Planning, spoke at the event. They encouraged Korean companies to showcase their latest advancements, emphasizing that IFA is where the "main part" of innovation is presented, not merely a "preview."

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IFA is more than just a product exhibition; it has been a global platform providing a stage for innovation for businessmen around the world for over a century.

Yoon Ji-hwan underscored IFA's 102-year history, describing it as more than just a product exhibition. He positioned it as a vital global stage that has consistently provided a platform for innovation for businesses worldwide. Yoon expressed high expectations for Korean companies' technological prowess and global reach, pledging IFA's continued support to help them discover opportunities and partners on the international stage.

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We have great expectations for the innovative technology and globalization of Korean companies, and we will continue to actively support the use of IFA for domestic companies to discover opportunities and partners on the global stage.