ILLIT's 'It's Me' Music Video Surpasses 100 Million Views, Outpacing 'Magnetic'

The music video for "It's Me," a hit song by the K-pop group ILLIT, has officially surpassed 100 million views on YouTube. According to their agency, Belift Lab, the milestone was reached on Sunday afternoon, marking a significant achievement for the rising girl group.

This is ILLIT's second music video to reach the 100 million view count, following their debut track "Magnetic." The "It's Me" video achieved this feat in just 79 days after its release on April 30, demonstrating a faster trajectory than "Magnetic." The song, described as a techno genre track, captures the bold expressions of someone contemplating relationship definitions. It continues to perform well on domestic music charts and has maintained a presence on the Billboard Global 200 and Global Excl. U.S. charts for 10 consecutive weeks.

ILLIT is actively expanding their presence in Japan. They are set to release their second Japanese single, "I Got Your Back," including all its tracks, on June 26, with physical albums available on June 29. A special edition in collaboration with the Japanese fashion magazine "FRUiTS" will also be released.

The group's first Japanese tour, "Press Start," has seen overwhelming demand, with all shows across five cities selling out. Due to high interest, additional dates and seats, including those with limited views, have been added. ILLIT is also scheduled to perform at major Japanese festivals such as the "Mezamashi Wangan Festival" and "LuckyFes 2026" in August.