In the European Parliament, Cate Blanchett presented a platform to protect artists from AI

Hollywood star Cate Blanchett has championed a new initiative at the European Parliament, advocating for the protection of artists' identities in the age of artificial intelligence. Blanchett presented a free online platform designed to empower individuals to shield their personal likeness from exploitation by AI companies.

The platform, named Human, offers a tool for creators and individuals alike to register and protect their digital identity. Blanchett emphasized the growing concerns surrounding AI's ability to generate realistic content, including deepfakes, which can be used to impersonate individuals or create unauthorized likenesses.

During her address, Blanchett highlighted the need for robust legal and ethical frameworks to govern the use of AI in creative industries. She stressed that while AI offers numerous benefits, its unchecked proliferation poses significant risks to artists' livelihoods and the integrity of creative work.

The initiative aims to provide a proactive solution, allowing users to assert ownership over their digital selves and prevent unauthorized commercial use. Blanchett's involvement underscores the global conversation around AI ethics and the urgent need for measures to safeguard human creativity and identity.