Indonesia Partners with KAI to Target Malaysian Tourists

Indonesia's Ministry of Tourism is launching the "Wonderful Indonesia Sales Mission 2026" to attract more Malaysian tourists. The campaign aims to increase visitor numbers, spread tourism to various destinations across Indonesia, extend stays, and boost tourist spending. The ministry is focusing on promoting 10 priority tourism destinations and 5 regenerative tourism destinations that offer quality, sustainable, and environmentally friendly experiences benefiting local communities.

A key aspect of this year's promotion is a strategic collaboration with PT Kereta Api Indonesia (KAI), the national railway company. This partnership is expected to enhance connectivity between destinations and provide a more comfortable, safe, and integrated travel experience for tourists. The involvement of KAI is seen as a strategic move to strengthen tourism accessibility and showcase train travel as part of the Indonesian tourism experience.

The event will bring together approximately 25 Indonesian tourism industry players, including travel agents, hotels, and destination managers. They will meet with around 70 Malaysian tourism industry professionals from Negeri Sembilan, Melaka, and Kuala Lumpur. The ministry hopes this collaboration between government, state-owned enterprises, and industry stakeholders will strengthen tourism ties between Indonesia and Malaysia and positively impact national economic growth.

"Through strong synergy with PT KAI and tourism industry players, we are optimistic that bilateral relations between Indonesia and Malaysia in the tourism sector will become even closer and contribute significantly to accelerating national economic growth," said Ni Made Ayu Marthini, Deputy for Marketing at the Ministry of Tourism. The sales mission will be held in Seremban, Negeri Sembilan on June 18, 2026, and in Kuala Lumpur on June 19, 2026.