Indonesian Girl Group No Na Revives 'Om Telolet Om' in New Single 'honk!'

Indonesian girl group no na has launched their new single "honk!" on digital music platforms, a track that draws inspiration from the 2016 viral phenomenon "Om Telolet Om," which translates to "Honk the horn, uncle." The single is a prelude to their debut album, "Island Girl," slated for release in September by the 88rising record label.

The "Om Telolet Om" trend originated in Indonesia, where children would ask bus drivers to honk their horns, leading to a widespread social media craze. The group's promotional materials and the official music video for "honk!" directly reference this local trend, aiming to introduce Indonesian culture to the global music scene.

"honk!" follows no na's earlier releases this year: "Work," a song about striving to achieve dreams, and the upbeat "Rollerblade," which celebrates freedom. All three singles are expected to be featured on the 15-track "Island Girl" album. The group's recent achievements include a spot on the Forbes 30 Under 30 Asia 2026 list, highlighting their growing international success.