Indonesian minister urges free World Cup viewings to boost economy

Indonesian Minister of Youth and Sports Erick Thohir has called on all regional leaders, including governors, regents, and mayors, to organize free public viewings of the 2026 World Cup. Thohir emphasized that these events offer more than just entertainment; they present a significant opportunity to boost local economies.

"I invite all governors, regents, and mayors throughout Indonesia to hold and enliven the 2026 World Cup public viewing events in their respective regions," Thohir said in a statement on Thursday. He believes that the momentum of the global football event should be leveraged to entertain the public and drive economic activity.

Thohir explained that community gatherings for watching matches can create positive social spaces and foster new economic hubs. The crowds generated during games are expected to directly benefit small and medium-sized enterprises, from food and beverage vendors to coffee shops and other small businesses. "When people gather to watch matches together, healthy and productive crowds will form. Food and beverage vendors, coffee shops, SMEs, and various other small businesses will benefit economically from the increased number of visitors," he added.

The minister also expressed gratitude to President Prabowo Subianto for the government's support in making the 2026 World Cup broadcasts available for free to the public via TVRI. "I also want to thank President Prabowo Subianto for the great attention he has given to the Indonesian people, so that the 2026 World Cup broadcasts can be enjoyed for free via TVRI. This is a policy that is very much in favor of the people," Thohir stated. He highlighted that this free access ensures equitable opportunities for all segments of society to enjoy the prestigious sporting event without subscription fees, a benefit not all countries offer their citizens.