Indonesian Musicians Naykilla and Tenxi Blend Music, Fashion, and Personal Style

For Indonesia's youth, self-expression extends far beyond artistic creation; it permeates their daily lives, influencing everything from clothing colors to accessory choices. This phenomenon is exemplified by the hip-hop dangdut duo Naykilla and Tenxi, who use their personal style as another canvas to project their identities.

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Expression isn't just from music but also from the style and choices I like. In this project, I poured out my flirty, playful, and ‘just me’ side.

Naykilla views her fashion choices and favorite items as integral to her daily persona, complementing her musical endeavors. "Expression isn't just from music but also from the style and choices I like," she stated. "In this project, I poured out my flirty, playful, and 'just me' side."

This personal expression is also evident in their shopping habits. Naykilla describes herself as an explorer, often collecting items that catch her eye before making a collective purchase. She actively seeks out accessories that boost her confidence, both on stage and in everyday life. "When I'm bored, I scroll, I collect, and then when I have a lot, I check out together because I really like shopping, exploring all sorts of things," Naykilla shared. "The most flirty items in my cart are statement belts, accessories, stockings. Basically, the small little things that I like."

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I actually observe that the current generation is increasingly brave in showing themselves through their respective styles, and that's part of their own personal selves too. Product choices are no longer driven solely by need, but also by trends, lifestyle, and how they express their individual personalities.

Adi Rahardja, Senior Director of Business Development at Shopee Indonesia, has observed this evolving trend. "I actually observe that the current generation is increasingly brave in showing themselves through their respective styles, and that's part of their own personal selves too," he said. "Product choices are no longer driven solely by need, but also by trends, lifestyle, and how they express their individual personalities."

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When I'm bored, I scroll, I collect, and then when I have a lot, I check out together because I really like shopping, exploring all sorts of things. The most flirty items in my cart are statement belts, accessories, stockings. Basically, the small little things that I like.