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Indonesian UMKM Boost Digital Trust with Business Profile Websites

From Republika · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Context piece
  • Many Indonesian Micro, Small, and Medium Enterprises (UMKM) lack official websites, limiting their reach despite contributing significantly to the economy.
  • A university student program helped one UMKM, UD. IKBAL VIP, create a business profile website to enhance its digital identity and attract new customers.
  • The website provides essential company information, and the owner received training on managing it, aiming to boost the UMKM's visibility and trustworthiness in the digital age.

In Indonesia's digital era, online presence is crucial for business success, yet many Micro, Small, and Medium Enterprises (UMKM) struggle to establish official websites. This digital gap hinders their ability to connect with a wider customer base, despite their significant contribution to the national economy. UD. IKBAL VIP, a songkok producer in Gresik, exemplifies this challenge. While known for quality products and existing distribution networks, the business lacked a formal online presence.

To address this, a student community service program from Universitas 17 Agustus 1945 Surabaya initiated the creation of a business profile website for UD. IKBAL VIP. This initiative aims to strengthen the UMKM's digital identity and build trust among potential customers. The newly developed website serves as an official platform, detailing the company's history, profile, product catalog, production gallery, location, and contact information.

Beyond just building the website, the program included training for the UMKM owner on how to manage and update the site independently. This hands-on approach ensures the sustainability of the digital transformation, recognizing that successful digitalization relies not only on technology but also on the user's capability to maintain it. The project highlights the importance of digital literacy for UMKM to thrive and expand their reach in an increasingly online marketplace.

DistantNews Editorial

Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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