Indonesian University Helps Women's Group Build Production Chains for Farmed Goods

In Tangerang, Indonesia, the RISDANA (Rezeki Bunda Kedaung) women's group is receiving support from Universitas Yatsi Madani to enhance their chicken farming and freshwater fish cultivation businesses. The university's Community Service Program (PKM) for 2026 focuses on strengthening the creative economy within families through integrated management of these agricultural activities. The project aims to move beyond selling raw produce, which currently limits economic returns, by developing value-added processed products. Mohamad Yamin, the project leader, explained that the initiative seeks to create higher-value products and open new business opportunities for families. The program guides the transformation of chickens and fish into items like nuggets, fillets, and frozen foods, thereby extending the value chain and broadening market access. Beyond providing equipment, the university is boosting the group's business management skills. Yamin emphasized the goal of establishing a comprehensive business model that connects production, processing, packaging, and marketing, ensuring economic activities generate added value for families and the group. While men in the community focus on production, the RISDANA women's group takes the lead in processing and marketing. They have been equipped with essential tools such as chest freezers, vacuum sealers, meat grinders, barcode printers, industrial stoves, and stainless steel workstations to aid in processing, storage, packaging, and maintaining hygiene. Training also covers branding, packaging design, creative thinking, business management, basic bookkeeping, and digital marketing across various online platforms. Yamin highlighted that empowering the community with these skills is crucial for the sustainable development of their businesses.

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We see that the community already has potential in chicken farming and fish cultivation, but the results are still sold in raw form. Therefore, this assistance is directed so that the potential can be processed into products that have higher selling value and open up business opportunities for families.