Influencers Promote Controversial Happy Flops Sandals Amid Sustainability Doubts

Finnish influencers are once again promoting Happy Flops sandals, a brand that sparked controversy two years ago. The sandals, designed in Sweden, are being advertised with claims of responsible manufacturing in China, despite past criticism over misleading health assertions.

Vappu Pimiä, seen here on a terrace, states that the company's owners visit the factories annually to ensure everything is in order. She also highlights the "lovely" new colors available for the sandals. However, these claims are met with skepticism.

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made in "responsible factories in China"

Emma Mikkilä, executive director of Eetti ry, an organization focused on ethical consumption, considers the company's sustainability claims to be baseless. Mikkilä pointed out that the company declined to provide its audit reports to Helsingin Sanomat, the publication reporting this story. This refusal raises further questions about the transparency and validity of the company's ethical and environmental commitments.

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the company's owners visit the factories annually to ensure everything is in order