Information Ministry concludes second phase of 'Tabseer' campaign

Oman's Ministry of Information has wrapped up the second phase of its "Tabseer" campaign, an initiative focused on the responsible use of social media. The two-week campaign, which ran across various platforms, saw collaboration with the Royal Oman Police, the Telecommunications Regulatory Authority, and the Ministry of Social Development.

The "Tabseer" campaign is part of broader national efforts launched in 2025 to enhance awareness and promote safe digital practices. Its primary goals included elevating community understanding of positive social media engagement, encouraging responsible online conduct, and curbing detrimental behaviors, particularly among young people.

Educational content covered legal, technical, social, educational, and family dimensions of digital interaction. The campaign responded to the global surge in digital platform usage, recognizing their significant influence on societal awareness and behavior. It stressed the need for improved digital literacy and conscious use among youth to maximize benefits and minimize risks.

Key messages emphasized respecting laws and regulations governing social media, protecting privacy and personal data, and bolstering digital security. The role of families in guiding children toward balanced technology use was also highlighted, aiming to cultivate a more secure digital environment. The campaign showcased institutional integration, with each participating entity contributing specialized awareness content toward common objectives.