Innovation is becoming a priority for Polish businesses, says EY leader

EY Polska's new country leader, whose name was not provided, stated that the firm's role is to assist clients in fostering innovation and enhancing their competitiveness. He emphasized that in today's rapidly changing world, broad innovation is a top priority for every sector and company.

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Business does not like theories. Business needs concrete solutions and implementations that will translate into concrete, measurable added value in a short time.

Speaking at the European Financial Congress in Sopot, he noted that businesses require concrete solutions and implementations that quickly translate into measurable added value. EY Polska's function is to interpret vast technological changes and transform them into practical, implementable ideas that yield tangible results for clients, ensuring technology moves beyond a buzzword.

While acknowledging that companies often focus on immediate profits and are cautious about investments, he believes businesses understand that technological advancement, especially AI, is crucial for development and maintaining market standing. The primary challenge, he suggested, is not funding but rather the complex organization of these systemic changes, which require a fundamental internal transformation across the entire company, not just IT departments.

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Generally, the world and business understand that without broadly understood technological change, based primarily on AI, it is difficult to talk about development or even maintaining a position today.

These changes affect both internal operations and external client-facing activities. Technology can significantly simplify internal processes, including compliance, making them faster and more efficient. Externally, it opens up immense opportunities for market entry, new product development, and distribution channel optimization, allowing for data-driven assessments of effectiveness and areas for improvement.

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The situation requires a systemic, fundamental change in many areas of a company's activities. And only then will the effect be truly multiplied, and the investment can pay off significantly.