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🇮🇩 Indonesia /Culture & Society

Inside Kissa Studio: Crafting Premium Local Handbags in Tangerang

From Republika · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Context piece
  • Kissa Studio, an Indonesian local brand, produces premium quality women's bags like shoulder bags and handbags.
  • The brand focuses on casual yet elegant designs, practical compartments, and uses synthetic leather for its timeless and functional products.
  • Kissa Studio sells primarily through Shopee, achieving sales of 500 to 1,000 bags weekly, especially during promotions, and aims to expand its reach and competitiveness.

In Tangerang, Banten, Kissa Studio meticulously crafts women's bags, focusing on premium quality and practical design. The local Indonesian brand offers various styles, including shoulder bags and handbags, all made from synthetic leather.

Kissa Studio, operating for about two years, has established a presence on the Shopee marketplace. Their bags, priced between Rp179,000 and Rp249,000, are designed for both casual and formal occasions. The brand emphasizes timeless aesthetics and functionality, ensuring products can carry substantial loads.

The studio's sales performance is robust, averaging 500 to 1,000 bags per week, with significant boosts during promotional periods like "twin date" sales. As a local small and medium-sized enterprise (UMKM), Kissa Studio is committed to continuous product development and refining marketing strategies to enhance its competitiveness and broaden its market reach within Indonesia.

DistantNews Editorial

Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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