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Instagram unveils new wordmark logo after 10 years, sparking debate

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

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  • Instagram has unveiled a new wordmark logo, its first update in 10 years, designed with digital handwriting elements.
  • The social media platform's head, Adam Mosseri, announced the change, noting the previous logo had been in use since 2016.
  • While some users praise the new design's elegance, others criticize the legibility of certain letters like 's' and 'r'.

Instagram has updated its wordmark logo for the first time in a decade, adopting a design that incorporates digital handwriting elements while maintaining its signature minimalist and refined style.

Adam Mosseri, head of Instagram, shared the news on his personal account, explaining that the platform was overdue for a logo refresh. The new design is described as cleaner and more modern, retaining key original elements. Instagram, launched in 2010, has seen five iterations of its graphic logo but only two changes to its wordmark. The previous black, handwritten font had been in use for 10 years, since its transition from a blue version in 2016.

Instagram has been in use for 10 years without changing its font logo, it's time for a change.

— Adam MosseriInstagram's head announcing the logo update.

The announcement has sparked a divided reaction online. Mosseri's post garnered over 200,000 likes and more than 4,700 comments, with users expressing both support and criticism. Supporters find the new design elegant, while detractors point to difficulties in distinguishing letters like 's' and 'r'.

In addition to the new wordmark, Instagram is developing two new fonts: Instagram Pen and Instagram Mono. The existing Instagram Sans font will also be updated.

s and r are difficult to recognize.

— anonymous userCriticism regarding the legibility of the new Instagram wordmark.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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