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🇰🇬 Kyrgyzstan /Culture & Society

Instagram updates logo for first time in a decade

From 24.kg · () Russian

Translated from Russian, summarized and contextualized by DistantNews.

At a glance

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  • Instagram has updated its logo for the first time in a decade, changing the font of its name.
  • The update aims for a more concise and modern look, while retaining elements of the original design.
  • The app's icon, featuring a camera, remains unchanged, with the last major logo overhaul occurring in 2016.

Instagram has refreshed its visual identity with a new logo, marking the first significant change to its wordmark in ten years. The update, announced by company head Adam Mosseri, introduces a more streamlined and contemporary font for the Instagram name. Mosseri described the new design as "more concise and modern, with references to the original, simplicity and craftsmanship."

The app's iconic camera logo remains untouched. Previously, the Instagram logo underwent a major transformation in 2016, shifting from a Polaroid camera depiction to its current colorful gradient icon. The text element of the logo, however, had not seen a substantial update since that year, prompting the recent redesign.

The company stated the logo update aims to align with a more modern aesthetic, while still acknowledging the brand's origins. The focus is on refining the typography to create a cleaner and more sophisticated appearance.

The logo at the top of the app hasn't changed in 10 years, so it was time to update it. More concise and modern, with references to the original, simplicity and craftsmanship.

— Adam MosseriAdam Mosseri, head of Instagram, announced the logo update on his social media page.
DistantNews Editorial

Originally published by 24.kg in Russian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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