International Business Leader 'The Fan Maker' Arrives in Vilnius for LOGIN Festival

Vilnius welcomed international business leader Javier Martínez García on Thursday, who arrived for the LOGIN festival. Known globally as 'The Fan Maker,' García is a strategist renowned for his expertise in transforming audiences into active, engaged communities and customers into brand advocates.

García, a Spanish-born international business strategist and marketing executive, champions 'fan-driven growth' strategies. His approach centers on cultivating robust communities and fostering deep loyalty around brands, sports organizations, and the entertainment industry. With over 25 years of international leadership experience, he focuses on growth and change strategies where emotion serves as the primary engine for business expansion.

“

Forget transactions. Your brand needs fans.

His career includes significant roles at major global entities. At Disney, he managed marketing and business development for Southern Europe. He also contributed to the commercial strategy and fan experience development around the Metropolitano stadium for Atlético de Madrid. Furthermore, he has advised the Manchester City Football Group on business development and strategy and worked with the international technology company Globant.

García is a frequent speaker at international business, innovation, and marketing conferences across Europe and the Middle East. Organizers and agencies highlight his methodologies, including 'Fan-Driven Growth,' 'E-Motion Conversion,' and 'Emotional Loop,' positioning him as a leading expert in 'fan experience' and emotional brand creation.

“

Having solid global C-level leadership experience, business development expertise, and being an inspiring speaker, I now focus my work on growth and change strategies where emotions become the main driver of business growth.