Istanbul Bosphorus Triathlon successfully concludes, supporting children's smiles

The 2026 Istanbul Bosphorus Triathlon, a significant sporting event supported by the Ministry of Youth and Sports and organized by the Turkish Triathlon Federation, successfully concluded with Oral-B as the main sponsor. This year marked the 6th edition of the triathlon, which saw around 1,000 local and international athletes test their limits.

The challenging course began with a 2.2-kilometer swim between Kanlıca and Küçüksu. Athletes then cycled 40 kilometers across the Bosphorus Bridge, which was closed to traffic, transitioning from Asia to Europe. The race concluded with a 10-kilometer run between Küçüksu and Çubuklu.

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We have transformed the struggle of every athlete who successfully completed the challenging course into the healthy smiles of our children. Every stroke taken in the Bosphorus, every meter pedaled, and every step taken touched the lives of our children with the healing power of sports. I sincerely thank all stakeholders who contributed and all athletes who were a part of this goodness.

Özge Erdem, P&G Turkey & Caucasus Marketing and Health, Oral Care Commercial Operations President, highlighted the partnership with AÇEV, stating, "We have elevated this great sports gathering to a much more valuable point this year with a meaningful solidarity we realized with AÇEV. We have transformed the struggle of every athlete who successfully completed the challenging course into the healthy smiles of our children." She emphasized Oral-B's six-year commitment to sponsoring the event, linking strong oral care to overall physical health.

Turkish Triathlon Federation President Bayram Yalçınkaya also spoke about the event's international standing. Mikhail Venediktov and Ece Calp emerged as the winners in the Men's and Women's General Classification categories, respectively, capping off a day of intense competition and charitable contribution.

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Physical limits are challenged in this difficult discipline. The foundation of successful performance lies in a strong and healthy body, and body health starts with oral care. While providing the care our athletes need with our superior technology products, we invite everyone to discover the triathlete spirit within them and to reach for better every day, to 'Brush Like a Champion' for strong and white teeth.