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It's Official: Chiara Ferragni x Vassia Kostara Collaboration Launched
🇬🇷 Greece /Culture & Society

It's Official: Chiara Ferragni x Vassia Kostara Collaboration Launched

From Ta Nea · () Greek

Translated from Greek, summarized and contextualized by DistantNews.

At a glance

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  • Fashion influencers Chiara Ferragni and Vassia Kostara have officially confirmed their collaboration, launching a joint fashion collection.
  • The collection, inspired by their friendship and love for summer, simplicity, and authenticity, debuted on Monday, July 6.
  • The line aims to capture Mediterranean aesthetics and promote female solidarity, with pieces reflecting summer vibes and floral motifs.

Italian entrepreneur and fashion influencer Chiara Ferragni and Greek designer Vassia Kostara have officially announced their highly anticipated fashion collaboration. After weeks of speculation, the duo confirmed their joint collection would launch on Monday, July 6.

Ferragni visited Greece in June for the campaign photoshoot, keeping the project details under wraps. Kostara had also hinted at the collaboration, maintaining secrecy around their new creation. The official announcement came via a joint social media post, featuring photos and behind-the-scenes glimpses of their work.

Their message highlighted that the collection is more than just a creative partnership; it's an expression of their friendship. Inspired by a shared love for summer, simplicity, authenticity, and female solidarity, the designers aimed to create pieces that embody Mediterranean style and celebrate life's beautiful moments. They emphasized a message of female empowerment, stating that women become stronger when they support each other.

"From Greece to Italy, we created a collection inspired by everything we love, the beauty of simplicity, life with authenticity, and the celebration of life's most important moments. A collection that celebrates friendship and the belief that the most beautiful things happen when women support each other. Mark your calendars. Ladies. Monday, July 6. Love, Chiara × Vassia," the post read.

Early images suggest a distinctly summery style, dominated by blue hues and floral patterns characteristic of Kostara's design identity.

From Greece to Italy, we created a collection inspired by everything we love, the beauty of simplicity, life with authenticity, and the celebration of life's most important moments. A collection that celebrates friendship and the belief that the most beautiful things happen when women support each other. Mark your calendars. Ladies. Monday, July 6. Love, Chiara × Vassia

— Chiara Ferragni and Vassia KostaraAnnouncing their joint fashion collection on social media.
DistantNews Editorial

Originally published by Ta Nea in Greek. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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