ITDC Paves Way for Village UMKM to Grow with The Mandalika's Progress

The InJourney Tourism Development Corporation (ITDC), in collaboration with Pullman Lombok Mandalika Beach Resort, has organized a digital marketing workshop for UMKM (micro, small, and medium enterprises) in villages adjacent to The Mandalika tourism area. The workshop, held in Dusun Bungawan Daya, Desa Prabu, aims to bolster the capabilities of local entrepreneurs.

This Corporate Social Responsibility (CSR) program involves 28 UMKM owners from Kuta and Prabu villages. ITDC's commitment is to empower these local businesses, enabling them to capitalize on the economic prospects arising from the burgeoning tourism sector in The Mandalika. Participants received training on crucial aspects of digital marketing, including content creation, communication strategies, branding, and product packaging, to enhance their marketing effectiveness.

Beyond the training, ITDC also donated 10 waste bins to the Pokdarwis Monkey Cave tourism group in Desa Prabu. This initiative underscores ITDC's dedication to supporting efforts in waste management and improving the quality of the Monkey Cave tourist destination, which is known for its natural and cultural attractions.

The workshop's goal is to increase the visibility of UMKM products through digital platforms, expand their market reach, and foster partnerships with hotels, restaurants, and other tourism stakeholders in The Mandalika. ITDC hopes these efforts will strengthen the economic independence of the local community and create sustainable business opportunities. General Manager of The Mandalika, Pari Wijaya, emphasized that tourism development must benefit surrounding communities, not just focus on infrastructure.

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Through this training, we hope business actors can strengthen product quality, improve digital marketing capabilities, and expand partnership access with tenants, hotels, restaurants, and other tourism business actors.