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🇧🇪 Belgium /Culture & Society

Jack White sports Club Brugge jersey in ESPN documentary on 'Seven Nation Army'

From VRT NWS · () Dutch

Translated from Dutch, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Rock star Jack White appears wearing a Club Brugge jersey in an ESPN documentary about the song 'Seven Nation Army'.
  • The song, by White's band The White Stripes, has been played by Club Brugge after every home goal for over 20 years.
  • The tradition of playing the song at matches was adopted from AC Milan fans but has endured in Belgium.

Rock musician Jack White is featured wearing a Club Brugge jersey in a new documentary by American sports channel ESPN, which explores the history and cultural impact of his band The White Stripes' iconic song 'Seven Nation Army'.

The documentary highlights the enduring tradition of Club Brugge playing the song after every home goal. This practice has been a staple at the Belgian club's matches for more than two decades, dating back to 2003. While the tradition was initially inspired by supporters of Italy's AC Milan, it has faded among Italian fans but remains a strong fixture for the Belgian club.

He looked grateful

— Kirsten WillemDescribing Jack White's reaction to receiving a Club Brugge jersey.

Kirsten Willem, communications director at Club Brugge, shared that the documentary's production team contacted the club in January. They conducted interviews with three fans and Willem himself, and also attended a home game where Club Brugge secured a 4-2 victory, allowing them to hear the song played multiple times. "He looked grateful," Willem commented on White's appearance with the jersey, adding, "and for us, it is of course a great honor that such a musician suddenly proudly wears blue-black."

and for us, it is of course a great honor that such a musician suddenly proudly wears blue-black

— Kirsten WillemExpressing the club's pride in Jack White wearing their jersey.
DistantNews Editorial

Originally published by VRT NWS in Dutch. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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