Jambi Governor: World Cup Viewings Boost UMKM Economy

Jambi Governor Al Haris highlighted the substantial economic benefits for local businesses from public viewings of the 2026 World Cup. During the Jambi Night Culinary event, micro, small, and medium enterprises (UMKM) experienced a surge in sales, with many selling out their stock much faster than usual.

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The response from residents and UMKM participants was very enthusiastic; the proof is that all the stalls were full.

"The response from residents and UMKM participants was very enthusiastic; the proof is that all the stalls were full," Haris said during the event's opening. He commended RRI, TVRI, and ANTARA for their collaboration in organizing the World Cup viewing parties, which also involved UMKM, creating an entertaining public space that stimulated the local economy.

Mistam, Director of Programs and Production at LPP RRI, described the event as a collaboration between LPP TVRI, LPP RRI, and LKBN ANTARA. He expressed pleasure at the camaraderie observed among stakeholders and the community. "This event serves as a meeting point for UMKM and the public, a place where regional government stakeholders, including the governor, connect with their constituents. We came from Jakarta and are very happy to see how cohesive everyone is," Mistam stated.

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This event serves as a meeting point for UMKM and the public, a place where regional government stakeholders, including the governor, connect with their constituents. We came from Jakarta and are very happy to see how cohesive everyone is.

Dimas Wijaya, head of Jambi Night Culinary, reported that 125 UMKM participated, offering a wide range of food from traditional Nusantara cuisine to modern snacks. He estimated the economic impact to be significant, with "one night's turnover reaching Rp200 million." The event, held from July 16 to 19, 2026, demonstrated a successful synergy between media, government, and local businesses.

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One night's turnover reaching Rp200 million.