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Jang Eun-soo wins Jeju Samdasoo Masters, sharing a special bond with the brand

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Outcome reported
  • The 13th Jeju Samdasoo Masters golf tournament concluded successfully, with Jang Eun-soo winning her first KLPGA tour title.
  • Jang, born in 1998, shares the same birth year as the Jeju Samdasoo water brand, marking a special connection with her victory.
  • The event featured various promotional activities for Jeju Samdasoo, including brand storytelling and interactive zones, aiming to enhance its quality perception.

The 13th Jeju Samdasoo Masters, a Korean Ladies Professional Golf Association (KLPGA) tour event, has successfully concluded, according to the Jeju Development and Cooperation Foundation. The tournament, with a total prize of 1 billion won and a winner's prize of 180 million won, saw Jang Eun-soo clinch her maiden KLPGA tour victory with a final score of 14-under par 274.

Adding a unique narrative to her win, Jang, born in 1998, shares the same birth year as the Jeju Samdasoo water brand, which was first launched that year. This shared milestone created a special connection for the golfer as she lifted her first professional trophy.

My brother (caddie) helped me a lot by telling me to clear my mind.

— Jang Eun-sooJang Eun-soo reflecting on the support she received during the tournament.

"My brother (caddie) helped me a lot by telling me to clear my mind," Jang said, expressing gratitude to her parents and supporters. The tournament, held under the slogan 'Enjoy Drinking, It's a Festival,' was designed as a participatory sports festival for residents and golf fans.

My parents and the people involved, who have been my biggest strength, I thank you.

— Jang Eun-sooJang Eun-soo expressing gratitude after her victory.

Jeju Samdasoo integrated brand promotion throughout the venue, highlighting its quality competitiveness with 'Excellence Points' that naturally introduced the brand's story to attendees. Interactive experiences, including a trial zone for the 'Jeju Samdasoo Home Delivery App,' stamp tours, and busking performances, were also part of the festivities.

Kang Seong-hoon, acting president of the Jeju Development and Cooperation Foundation, thanked the players for their excellent performance despite the heat and the galleries for enjoying the event. He expressed a commitment to establishing the Jeju Samdasoo Masters as a representative sports festival in Jeju that brings together players, residents, and golf fans.

We will strive to ensure that the Jeju Samdasoo Masters continues to establish itself as a representative sports festival in Jeju that brings together players, residents, and golf fans.

— Kang Seong-hoonKang Seong-hoon, acting president of the Jeju Development and Cooperation Foundation, on the future of the tournament.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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