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🇰🇷 South Korea /Culture & Society

Jang Han-eum’s ‘Malang-i’ shopping story takes over China’s trending charts

From Chosun Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth From a news agency Context piece
  • South Korean solo singer Jang Han-eum attracted widespread attention in China after recounting an amusing online-shopping incident.
  • The story involved a customer-service term of address that was mistakenly interpreted as the Korean word “ppoppo.”

Solo singer Jang Han-eum has drawn strong interest from Chinese internet users after sharing a funny experience while shopping online.

Han-eum said on a fan communication platform that she tried to buy the popular tactile toy known as “Malang-i” from a Chinese shopping site. During a conversation with customer service, a local term used to address customers in a friendly way was mistakenly translated as the Korean word “ppoppo.”

The anecdote quickly attracted attention among Chinese users, with the story reportedly taking over local online search trends and surpassing 50 million views.

About this summary

Originally published by Chosun Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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