Japan’s Fujiya to reduce packaging colours for about 10 products, including Country Ma’am cookies

Japanese confectionary giant Fujiya is set to simplify the packaging of around 10 of its products, including the popular Country Ma’am cookies, starting in July. This move comes as a direct response to the significant increase in the price of naphtha, a crucial raw material used in the production of printing ink and other packaging materials. The company aims to mitigate the impact of these rising costs by reducing the complexity of its packaging designs. The updated packaging for Country Ma’am cookies, available in vanilla and cocoa flavors, will now feature a predominantly white, black, and red design. Similarly, Home Pie packaging will adopt a white, black, and yellow color scheme. Fujiya stated that while they are not currently experiencing ink shortages that would disrupt production, the future outlook for raw material procurement remains uncertain and difficult to predict. This strategic decision reflects the broader economic pressures facing manufacturers globally as they navigate volatile supply chains and raw material costs.