Japan's Justice Ministry halts 'Love Like a King 2' promotion over past crime controversy

Tokyo, Japan – Japan's Ministry of Justice has abruptly ended a promotional campaign with Netflix's dating reality show "Love Like a King 2" following significant public backlash. The collaboration, intended to promote the rehabilitation of ex-convicts, drew sharp criticism after it emerged that one of the show's participants had a past conviction for setting a person on fire.

The ministry had initially partnered with the show, which features individuals with criminal backgrounds, such as former yakuza members and delinquents, seeking romantic partners. The campaign aimed to align with the show's narrative of personal transformation, using slogans like "Rehabilitation: Let's Give It a Shot" and "Rising Again is Love." Promotional posters featuring cast members were displayed nationwide.

However, the revelation of the cast member's violent past led to widespread condemnation. Critics argued that leveraging such a severe offense for a rehabilitation campaign, especially one involving a dating show, was insensitive and inappropriate. The ministry, facing mounting pressure, acknowledged the controversy and decided to terminate the partnership, citing concerns over the suitability of the collaboration.