Japanese Brand MARNA Responds to Plagiarism Claims Against YouTuber's Wife, Considers Legal Action

The wife of popular YouTuber Cai Agai, known as "Er Bo," is facing escalating accusations of design plagiarism for her children's brand. After the brand preemptively removed dozens of items suspected of copyright infringement, the controversy has intensified with more alleged similarities surfacing.

The latest development involves the Japanese design brand MARNA, famous for its "Shupatto" foldable shopping bags, which hold structural patents in multiple countries. Netizens pointed out that some of the bag designs from Er Bo's brand bear a striking resemblance to MARNA's Shupatto, potentially confusing consumers. These findings were submitted to MARNA for verification.

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We have received the relevant information and are discussing it internally and with our legal and product departments. Once the facts are confirmed, we will take appropriate legal and corresponding measures.

MARNA officially responded on July 21, thanking consumers for providing detailed comparisons. The company emphasized its long-standing commitment to original design and consumer trust, deeming the submitted information significant. MARNA stated it is discussing the matter internally with its legal and product departments. Appropriate legal and corresponding measures will be taken once the facts are confirmed.

This is not the first time Er Bo's brand has been accused of design imitation. Earlier, similarities were noted with the Japanese brand "SOU・SOU." Despite Er Bo's previous claims of "Taiwanese original" designs during a livestream, further alleged similarities with various international brands have continued to be exposed by netizens, with numerous comparison images circulating online.

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We are facing a situation where the brand's storage logic is extremely similar to MARNA's Shupatto, which may cause consumer confusion.