Japanese ice cream brand 'Ohayo Brulee Milk' launches in South Korea

Japanese dairy giant Ohayo Milk is making a significant push into the South Korean premium dessert market with the launch of its popular "Ohayo Brulee Milk" ice cream. The product, already a hit among Korean tourists in Japan, will be available nationwide at Seven-Eleven convenience stores starting Tuesday.

Ohayo Milk chose South Korea as a strategic base for its international business expansion, recognizing the country's sophisticated dessert culture and its vibrant social media scene. The company believes that Korean consumers are quick to adopt new trends and actively share their experiences, making it an ideal market for introducing its premium offerings.

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We are very pleased to be able to introduce the Brulee ice cream, which has been greatly loved by Korean consumers visiting Japan, to the Korean market. As we are currently pursuing overseas business expansion, the Korean market will be an important milestone.

"We are very pleased to be able to introduce the Brulee ice cream, which has been greatly loved by Korean consumers visiting Japan, to the Korean market," said Atsushi Fujimoto, Chairman of Ohayo Milk's board. "As we are currently pursuing overseas business expansion, the Korean market will be an important milestone."

Seven-Eleven Korea also expressed optimism about the partnership. "The Ohayo Jersey Milk Pudding, first introduced in Korea in 2024, is currently the No. 1 dessert item in single-item sales, receiving great love," said Cho Soo-kyung, head of Seven-Eleven's product division. "We expect the Brulee Milk, a product prepared for over a year, to offer a new dessert experience to Korean consumers."

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The Ohayo Jersey Milk Pudding, first introduced in Korea in 2024, is currently the No. 1 dessert item in single-item sales, receiving great love. We expect the Brulee Milk, a product prepared for over a year, to offer a new dessert experience to Korean consumers.