Japanese Monjayaki Brand 'Tsukishima Monja Moheji' Opens First Korean Store

A taste of Tokyo's culinary scene is coming to Korea with the opening of the first Korean branch of the renowned Monjayaki brand, Tsukishima Monja Moheji. KISSUI KOREA announced that the restaurant will officially open its doors on August 7th.

Monjayaki, a dish that originated and developed in Tokyo, is a unique Japanese griddle-cooked meal. While it shares similarities with okonomiyaki, its defining characteristic is a much thinner batter. This results in a gooey, chewy texture that is scraped directly from the hot plate, offering a distinct eating experience.

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Our goal is to deliver the food culture of Tokyo's Tsukishima to Korean customers as it is.

Tsukishima Monja Moheji is a leading Monjayaki brand in Tokyo's Tsukishima district, a neighborhood famous for this dish. The brand operates under the philosophy of 'tradition x innovation.' As of June this year, it ranked first in Japan among Monjayaki specialty brands on Google Maps for both store count and number of reviews.

The brand's founder comes from a family of wholesale fish merchants in Toyosu Market. Leveraging this background, they developed a dashi broth that highlights the umami of seafood. This, combined with carefully selected ingredients, creates Moheji's signature flavor. The first Korean location will feature popular Japanese menu items such as Mentaiko Mochi Monja, Seafood Monja, and Squid Ink Monja. A key aspect of the dining experience will be the chefs cooking the Monjayaki directly at the customers' tables, turning the preparation itself into an engaging part of the meal.

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We will establish ourselves as a brand where customers can experience not only the taste but also the service and space.